南开（本部）]19春学期（1709、1803、1809、1903）《电子商务英语》在线作业

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【奥鹏】[南开大学（本部）]19春学期（1709、1803、1809、1903）《电子商务英语》在线作业
% N9 h- W2 R# D; g试卷总分:100    得分:100
1 o4 G1 d- U  k/ e9 D* h4 C" \第1题,() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
% I; E6 @$ j' m9 E* jA、SET
/ ^/ C9 \/ z8 G7 |7 h7 {% l* `B、Electronic Wallet
C、An acquirer
- {+ W' h$ S& Z- A1 K- hD、A payment gateway
正确资料:
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. m4 u/ i& I* J+ ]0 G3 l5 ?第2题,Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
A、direct
B、indirect
C、auction
' K$ ]! a; G% o8 s% i$ ~D、third party
正确资料:


第3题,（） is part of the shift of technology into mainstream business and everyday life.
A、Mobile commerce
, U% C. b* C1 v; \B、Computer development
2 j4 I! P% h7 g1 B: l. Z% R/ Z+ O. PC、Software business
D、Hardware business
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. D) V5 F( j: p3 }/ d6 Q% Y第4题,?A business model is the method of doing business by which a company can sustain itself - that is, generate ().
0 _; X8 L4 D. p+ }  a8 B" _A、patent
B、information
C、partner
D、revenue
7 K* Z7 u9 Y" i正确资料:


) J8 D0 G1 ~" g- N  H$ c. s; a0 F0 v第5题,()is the flow of intermediate goods and services from one business to another.
A、EDI
1 l5 k: y' a5 Y% r) pB、the supply chain
C、EC
" j! }  n* L2 E2 P$ ]( mD、TPN
正确资料:
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2 K" z5 x' ?7 z, X2 x第6题,()is a point of entry to the web, usually a search engine that includes diversified content or services.
A、portal
' N* a4 l; H) G/ YB、classifieds
9 K; K) h! {0 C. [C、paid placement
# A0 V7 e' h# P9 R  G8 B, [) o+ ND、contextual advertising
正确资料:
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% c) {+ z/ M( [. x第7题,()may be the major or sole source of revenue for the broadcaster.
2 H- Q+ f7 d3 v$ vA、The banner ads
B、portal
C、product catalog
D、content
# [) f5 W. |2 l3 T  T0 q正确资料:
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第8题,The operation of the Web relies primarily on hypertext as its means of() .
A、access of internet
B、information retrieval
8 Y$ [. }: G' g6 i( {/ x) CC、image delivery
D、home page
+ m4 ~% Z9 [4 l4 q3 ]正确资料:


第9题,?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A、informaiton
B、patent
C、network structure
D、contract
正确资料:

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第10题,Manufacturer model is also called ()
' w/ _) X0 x% X3 mA、a direct model
B、e-tailer
# z. Q, i, h; i  Z/ u/ H2 kC、catalog merchant
. I  c9 S. P: d: x) e. s0 b) QD、Bit vendor
正确资料:
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  i5 ?+ |7 Y) G* u第11题,EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
A、sales activity
B、tractions
1 l! Y( I# I0 w1 [$ GC、security system
D、logistics service
正确资料:
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+ Y$ n, m2 D0 [7 d# y$ f第12题,A () is an approach to security; it helps implement a larger security policy that defines the services and access to be permitted.
% D5 Y- x/ e6 s' ^A、firewall
1 Y* y, ~( g4 m6 uB、patent
C、ERP
% F" g" n6 c0 @1 @# XD、intranet
/ R) D- N" [$ ~- x1 {8 s正确资料:
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第13题,()involves holesalers and retailers of goods and services.
A、utility model
( N7 i- \: A5 o- BB、auction model
C、subscription model
D、Merchant Model
  }: ^1 m9 M- o正确资料:


第14题,Mobile internet is access to the internet using a mobile wireless （）, either integrated into a mobile phone or in an independent device.
8 U+ H7 Y- J% u0 `& \; aA、modem
B、webpage
3 h* w' k/ [. G1 J+ z& NC、intranet
6 m- S- g! h3 N: A3 d) l7 h* R5 kD、portal
正确资料:

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& E1 B" v2 U5 Q: J4 `! k第15题,()  provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.
A、utility model
4 a/ \. {! y, ^! z7 m8 dB、incentive marketing model
C、subscription model
+ m4 j* N1 V3 C5 r3 {D、Merchant Model
7 o4 v6 Y, V+ `5 \2 b& V# [. \. x正确资料:


第16题,(  ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A、brokers
B、enterpriser
. q9 ?! b- p; P5 f3 xC、human resources departments
  ]: M( _/ h% J/ a  M) GD、enterprise leaders
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! [; i! V5 S* z5 U" x第17题,() describes the way in which government purchases goods and services through electronic media such as Internet.
A、autioner
B、government to business
1 T* B* f7 l' q- UC、broadcaster
D、banner ads
正确资料:


; f/ s8 A9 ?* G& y$ J4 z第18题,To manage all aspects of information exchange over the Internet, the companies in a supply chain would need to adopt a () technology.
/ `! n! H  ^" g$ g/ i+ e, P+ iA、different
B、special
C、common
1 R( ]5 w" L$ `1 W4 @! h  h4 CD、specific
/ w4 ]3 M# a' S  W( o+ w正确资料:

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第19题,Business models have taken on greater importance recently as a form of (  ) that can be protected with a patent
A、intellectual property
B、password
C、business model
- q2 Y6 i9 E- V* _8 P/ _D、strategy
正确资料:
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第20题,ERP is ()
A、enterprise resource policy
B、enterprise relation personnel
. q5 E! Y4 `( e  U' |2 DC、enterprise resource planning software
D、enterprise relation policy
正确资料:


第21题,In general, the major benefits of B2B are()
  T1 Y7 S2 V7 E' nA、reduce administrative costs
B、lower earch costs and time for buyers
  |: e" D- N+ R6 t# EC、decrease productivity of employees
D、reduce inventory levels
* |7 M2 w  R! k2 y* c正确资料:,B,D
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第22题,The essential security requirements for safe electronic payments are()
A、authentication
B、encryption
C、integrity
- ~" R# u/ o: v2 H$ U# z6 gD、nonrepudiation
% h, P, J. t/ t& D1 L- ?正确资料:,B,C,D


第23题,Industries affect by M-commerce()
! f& X' p, M/ _6 k7 c& T3 bA、financial services
8 G5 ^. K5 L  ^+ X! K) _B、telecommunicaitons
% S' C- S- P2 _# T' WC、retail
0 U6 S( N5 i1 x6 h$ f) D- SD、information services
正确资料:,B,C,D


9 \( o, q% o8 y9 s! k2 f! m第24题,?Firewalls appear primarily in two flavors: () and ().
4 a8 p7 T. i* Z: E* m7 n9 sA、application level gateways
) n6 g5 d6 @/ B: {B、software
5 g& b  V9 W/ d  o# i5 ]) GC、http
D、proxy servers
正确资料:,D


! ]/ |& A; `5 x+ E7 I% p6 b& }第25题,all EC sites rest on the same().
A、network structure
B、communication protocols
C、Web standards
D、security systems
正确资料:,B,C,D
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第26题,Internet is a network of interconnected networks.
  n9 Y( v- B( q6 T! A$ Z8 ^This network has  ()
A、people
9 @! C0 c$ }* ]* k# M/ p' C# u% vB、computers
C、a information
D、software
( e) @( b+ [# ~) |7 k) b- H% j正确资料:,B,C

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; V' p7 C* J, D第27题,Members of Internet-based supply chains will need to evaluate their （） and employ （） and other  electronic security tools to protect confidential data.
: b! t8 I6 t' ^" |; x+ H7 h: ?) GA、security needs
B、encryption technologies
C、patent
D、firework
3 e: c- d1 r+ `5 R& y9 ]/ G: [( Q正确资料:,B

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  L' N2 X8 H- I9 d. W# U第28题,In merchant model,sales may be made based on ()
1 ^" [( e" j7 K# xA、ilist prices
2 ?1 ~+ \) S8 e* T1 O% LB、auction
4 l( }1 R7 X3 B- U( iC、brokerage
9 g- U4 {3 ~7 m! C7 [! Z9 m" AD、community donation
正确资料:,B


1 j5 u5 w; ]4 _7 [8 [" d, q- X第29题,An extranet is a private network that facilitate interaction between businesses. But an extranet requires () and ().
A、informaiton
B、modem
  ~, h% f8 |. ~" V2 `4 dC、security
8 m3 i) D9 a0 @D、privacy
- c; o/ {) U* `$ L# {* r0 F正确资料:,D
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第30题,Marketers with global goals are now establishing ()
A、mirror sites
) O; l0 m9 ?3 m8 c+ [B、multiple-language versions of their Web sites
C、language tools
6 I+ a0 m4 {! ]# L* gD、security system
6 }: V/ w8 j! p) s: W: D2 Z正确资料:,B


第31题,The real key in EC is not techonoly employed but the attention given to the business aspects of the site.
6 w% z5 n+ G! G1 [% e/ @" ~4 tA、错误
B、正确
7 c  E, J; T1 `. N正确资料:
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! d9 ?0 t- R! f, ?6 ~2 a  `第32题,information management is a key factor in successfully moving products through the supply chain.
) O/ y  {, f  xA、错误
B、正确
正确资料:
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第33题,The viability of the community model is based on user's professional knowledge.
0 r, K" h; H$ h/ o: p7 IA、错误
B、正确
: Y' \( s' }0 f3 U3 j' l3 ?正确资料:
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第34题,If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator (URL) field.
  G  q0 f4 q) ^9 G. ~% a# uA、错误
B、正确
1 N$ s/ T* z9 y2 }  P4 L2 J! V正确资料:
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第35题,The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
# J( }. s" E. v* e- v# nA、错误
7 p6 O9 i" c5 Y( F* F* P0 j1 Z5 `B、正确
正确资料:
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5 y- @3 }+ m% t: @( @  k第36题,detailed and accurate sales data can help to increase stock level and operating cost.
; y% K4 T: K6 G" q# [A、错误
B、正确
正确资料:
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第37题,If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.
2 L# Z) e; e5 BA、错误
9 M% G7 Q9 y/ D" ~B、正确
; \' A0 ?3 w: p8 t/ U  L8 F8 H9 {正确资料:
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7 [- s! P( g8 T0 u7 s8 J1 [第38题,Two levels of network policy directly influence the sales, installation and use of a firewall system.
A、错误
B、正确
正确资料:


第39题,When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
A、错误
8 J, w* ^$ v( B. tB、正确
正确资料:
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第40题,In global Internet marketing, marketers can take other countries and their populations for granted without restraint
A、错误
# [7 Z* e& o* G0 aB、正确
正确资料:


$ v$ `' n4 c2 y& t5 A  p第41题,lite EDI will significantly reduce the costs of the companies in threi business.
A、错误
B、正确
" U1 ?4 \6 l% S+ P3 i* L- m; `, [正确资料:
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% E+ [4 l# j# E% P: {& [( {第42题,Brokerage models include marketplace exchange, content-targeted advertising, bounty broker       and. information exchange agency.
  |8 y' ^- s/ H* |A、错误
B、正确
正确资料:
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第43题,If business goes well, the revenues from sales exceed the cost of operation and the company realizes a profit.
A、错误
B、正确
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第44题,By setting up electronic communities, small vendors could more easily locate partners to help design and produce the intermediate goods supplied to large firms.
A、错误
B、正确
正确资料:
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第45题,EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.
A、错误
B、正确
正确资料:
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第46题,In order to keep competitive in EC, logistics industry has begun to employ the opening, systematical and technical structure.
A、错误
B、正确
0 }/ z/ O) p" V  Z7 p正确资料:


) L9 t  F! @3 }5 R9 I5 Q第47题,A firewall insulates a private network from a public network using established controls on the types of request they will route through to the public network for processing and fulfillment.
A、错误
B、正确
# a  |; _( {/ F: i/ t正确资料:
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. r$ `% M1 H/ K* `9 q; J第48题,A firewall is an approach to security, it helps implement a large security policy that defines the services and access to be permitted.
* c; k6 [* m% b. K% i2 dA、错误
# J, J& k3 w8 T3 L( eB、正确
. j. f1 P* p1 K+ V! F. J! g正确资料:
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第49题,If the EDI net work requires the receiver's computer to be in a ready-to-receive mode, it is less common.
A、错误
B、正确
) k/ u+ N8 \& g- C7 w3 D' f% F& X正确资料:


第50题,Getting your web site listed in the major search engines is an absolute necessity, because 85% of all people on the Internet use them when searching for information.
; M( B5 |1 C& i$ k! iA、错误
B、正确
正确资料:
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