[南开大学]《电子商务英语》19秋期末考核(资料参考）

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【奥鹏】-[南开大学]《电子商务英语》19秋期末考核
试卷总分:100    得分:100
6 m# z3 a# p, \5 R1 e第1题,Firewalls typically run monitoring () to detect and thwart external attacks on the site, and are needed to protect internal corporate networks.
, Z; K; c+ s, H" K% f" dA、software
B、hardware
C、operation system
( j6 c5 f2 p, l" ~) a) ZD、internet
0 G. u+ E# i: @4 p正确资料:


, t; Y* o) e5 G# D$ V. l7 ]第2题,The Web is a large system of （）  that offers many kinds of information to anyone on the Internet or to a lesser extent on an inter-/intra-network.
A、Http
; p% W8 i" g* HB、telnet
C、servers
) a; A. r2 N  ND、modems
正确资料:

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% Q# g& D. F7 ^$ J+ l第3题,(  ) are market-makers: they bring buyers and sellers together and facilitate transactions.
A、brokers
B、enterpriser
C、human resources departments
D、enterprise leaders
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第4题,The new logistics strategy requires the support of the relevant (  ),for computer provides brand new manners to process the traditional task.
4 f2 y% K: ?. q4 ]. ]1 C; F5 I, SA、firewall
B、logistic software
C、ERP
D、supply-chain
( g4 i: V& O7 l3 z; f' c6 F# k9 z0 Q正确资料:
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6 L' q8 f" y' H$ R3 U, s# t第5题,()is a point of entry to the web, usually a search engine that includes diversified content or services.
8 [  T. Z  j% T; L( |5 H; eA、portal
9 a% a% X' W% Z* L7 V& cB、classifieds
) ~6 r2 i% M" Z6 g/ lC、paid placement
D、contextual advertising
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第6题,?Members of Internet-based supply chains will need to evaluate their security needs and employ ()and other  electronic security tools to protect confidential data.
A、patents
B、passwords
, F! V5 ~( E. |; \C、telnet
  Z7 D+ v6 B" M1 nD、encryption technologies
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! v- {" I  Q3 a* Q5 ]. V3 i第7题,()is the flow of intermediate goods and services from one business to another.
A、EDI
B、the supply chain
& U" T6 u3 I" g; [4 uC、EC
D、TPN
正确资料:
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' a7 G8 r+ W4 D' Y第8题,?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
- X$ E) t! G& ^' \A、informaiton
1 n- R, e. H+ t2 lB、patent
C、network structure
% _% I4 h% c6 P0 [6 _D、contract
正确资料:

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2 |( s+ A- ~0 N6 ?第9题,E-commerce was first developed in the ()
A、1960s
7 W7 k, u, o2 M# B3 ~/ r. [) uB、1970s
1 P  G% F' h% xC、1980s
D、1990s
正确资料:
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第10题,() is the financial institution that establishes an account with a merchant and processes payment card authorizations and payments.
A、SET
6 N5 P$ a5 B7 xB、Electronic Wallet
5 S; u7 B; ^0 |5 n! OC、An acquirer
& v$ x: F0 d5 x- X+ @. @' ^D、A payment gateway
- p: @) D$ O0 d- l" j/ T$ W正确资料:

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第11题,The supply chain is the flow of () and services from one business to another.
A、money
B、intermediate goods
0 @$ z+ l: X3 q/ A3 pC、EC
% {: |# ~. I" @, U! j) A! N) xD、TPN
5 _6 N! I7 C# Z: @正确资料:
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/ ~4 ^9 T: h% L8 i& [第12题,EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
7 L( O3 x, w  GA、sales activity
B、tractions
C、security system
D、logistics service
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# L- y4 a( P6 A+ P0 H第13题,() is a key factor in successfully moving products through the supply chain.
. v  T+ \: B  m4 K9 b* I% FA、Information management
B、information opening
C、information sharing
D、information flowing
E、none of them
正确资料:

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" H' t% X' j. m第14题,On the Internet, a () is a site that consists of links to other websites.
/ q7 n/ w; d: R* kA、password
B、system
# Q1 \& D8 _$ M7 rC、portal
/ P/ ~. h% _1 Q9 x2 ~D、strategy
正确资料:
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第15题,TPN refers to()
A、Trading Process Network Post
0 _- y4 Y0 R/ ^& s& EB、Trading Price Network Post
4 O0 T! b* H) eC、Trading Price Net Position
D、Trading Process Nigation Post
: v* |1 v! x/ K$ Y0 v! M, _! A正确资料:
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( m+ r# P& }/ X第16题,In considering the underlying infrastructure, it is important to keep in mind that () is not the real key.
A、technologys
$ [- @3 r; u6 G, E  }B、service
" t4 a+ j; i2 T* ]C、sales
D、marketing
+ e; z' `4 z! W$ Z正确资料:

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第17题,To B2B EC, the focus of vendors' competition has been turned from the products to ().
5 E7 |9 F' r, W$ \$ M# `A、profit
B、service
C、low-cost
D、efficiency
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第18题,Manufacturer model is also called ()
+ F) t: S; R& u; w' U) W2 BA、a direct model
1 X/ m& W( v* \* G' N. ~, MB、e-tailer
C、catalog merchant
; {; C$ {6 R! d7 y- QD、Bit vendor
正确资料:
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1 K, d5 v6 q/ M- r7 b3 C第19题,Firewalls appear primarily in two flavors: application level gateways and ()
A、intranet
" B; p# n/ |: i, hB、extranet
C、software
D、proxy servers
+ E  h' [0 s* }正确资料:
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) L+ C- H3 W- i' n' o( k0 K: G第20题,A search engine reads its () of sites and site information around the world for particular items searched on by users.
A、webpage
$ O7 R/ e0 T. \. }; `B、database
C、attachment
6 c3 G* Z. }% w9 D$ @% n. S) @D、password
, f. I" h3 O9 W$ q4 X" S9 t正确资料:


第21题,EC creates the customized new business model and set a high demands on the () of logistics service
A、responsiveness
B、flexibility
6 ~6 @- p6 `! V% W6 pC、visibility
3 o& z% `0 `+ g9 e, N# ?4 zD、optimization
正确资料:,B,C,D


3 t! A6 n3 i" _- G. Y第22题,Data about () and their  () are valuable, especially when that information is carefully analyzed and used to target marketing campaigns.
4 A+ i' t9 J& z' Q. S; W& NA、consumers
  i+ _7 C) f/ g! n0 vB、market situation
C、consumption habits
D、buyers
正确资料:,C
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3 g/ f. V. J( Y+ [+ i2 X3 h第23题,Members of Internet-based supply chains will need to evaluate their （） and employ （） and other  electronic security tools to protect confidential data.
4 T1 T* E, D3 \$ {( L$ Z; v0 H( JA、security needs
B、encryption technologies
1 `. L4 s0 R$ lC、patent
$ E1 A6 F- M$ N" q# cD、firework
正确资料:,B

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  c" @% @. d5 }3 d0 u第24题,all EC sites rest on the same().
A、network structure
B、communication protocols
C、Web standards
3 u3 u2 P2 I( _% z3 s( {; ID、security systems
正确资料:,B,C,D


第25题,EC can be prosperous because of()
, e+ H( n4 `+ R6 ]% f5 S4 {A、wide use of computer
/ w$ D! f9 ^4 u( y0 [3 V$ @3 gB、maturity and wide adoption of Internet
C、popularity of credit cards
9 @( R! [! |4 x+ Q. \. g. UD、secure transaction agreement
, p$ k4 Y0 H1 o2 ^, Q- O正确资料:,B,C,D
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! a, \5 R) U* {6 s) v1 h第26题,If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser's Uniform Resource Locator (URL) field.
A、错误
B、正确
正确资料:
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0 d; q( k7 b! O+ }0 W# X; s& {第27题,From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.
A、错误
/ b; o* `% B0 J0 l% eB、正确
正确资料:

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第28题,When dreaming up ideas for your e-business, keep in mind that everything sells well over the web.
A、错误
1 K$ }6 q; \% x- F2 s- N- B, ?B、正确
7 v; P: R4 I  S6 F. }7 Y- T) I" x& W正确资料:


) a: F' f( a  C3 Y+ X" C" P  W第29题,Brokerage models include marketplace exchange, content-targeted advertising, bounty broker       and. information exchange agency.
A、错误
B、正确
正确资料:
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7 f/ i0 j4 m% e  k$ m: l第30题,GPRS can not charge the user per data bit of information sent and received.
A、错误
B、正确
- D( w% W9 T9 L* J2 x+ i2 }- L正确资料:

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第31题,Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
A、错误
! y6 W/ z; g) t: AB、正确
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2 p! ]1 \% z# H! R第32题,Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
A、错误
4 A* T% m& }/ _* }B、正确
正确资料:


, D2 f5 T: C! v* I) W第33题,To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language.
% i/ Z4 F+ T1 X" O- vA、错误
B、正确
  Z( J: r$ k# m正确资料:


# r" T) b5 `" ^- j3 W7 d  ^/ T第34题,Despite their limitation, however, these systems may eliminate---or significantly reduce---the costs that companies face when using privately owned electronic networks, making it difficult for smaller companies to afford EDI.
A、错误
B、正确
正确资料:
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第35题,Two levels of network policy directly influence the sales, installation and use of a firewall system.
' ]( W9 z. ]4 k2 M7 h5 v6 IA、错误
B、正确
+ `1 y# Y* U9 }正确资料:


1 G/ |' G2 B2 ~) p# }5 u! k第36题,What are the major benefits of B2B?
  j# Z7 g( e2 d0 ^, L正确资料:
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第37题,What are the industries affected by M-Commerce?
7 q: n8 s7 u/ p+ B正确资料:
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第38题,短语翻译（英译汉）：online tracking
正确资料:
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, J; A. \/ G' \1 U7 v6 X; ?  i- V第39题,短语翻译（英译汉）：banner ads
正确资料:
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& e/ {; j  Z9 P* N8 b6 P9 T第40题,短语翻译（英译汉）：joint ventures
正确资料:
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第41题,短语翻译（英译汉）：direct marketing:
9 T6 V4 E; F4 h2 S1 a正确资料:


第42题,短语翻译（英译汉）：electronic media
# j1 k, t7 E# z( h6 M5 J正确资料:
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第43题,短语翻译（英译汉）： intellectual property:
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第44题,短语翻译（英译汉）：the popularity of credit cards
正确资料:

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1 E! a! s2 B. I. K第45题,短语翻译（英译汉）：target marketing campaigns
正确资料:
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第46题,短语翻译（英译汉）：multiple-language versions
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! K& q- h# A6 w# r5 n  l/ p7 P第47题,短语翻译（英译汉）：mirror sites
. ]" ^9 s, \; ?9 m/ A; i0 C正确资料:

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uzma6117

谢谢，资料不错。明年继续

xoang9636432

下载一份试试！

yan123

谋学网还可以！