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《电子商务英语》20春期末考核(参考资料)南开大学 资料

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发表于 2020-9-3 15:30:11 | 显示全部楼层 |阅读模式
谋学网
《电子商务英语》20秋期末考核-00001
: z' ]! o; u. x1 k试卷总分:100  得分:70
/ u2 f5 Q( ^( K1 e) l! R一、单选 (共 20 道试题,共 40 分)/ r' p9 R  \2 N0 C2 J$ m4 a! C
1.the main advantage of the electronic exchange of information between individual companies that are linked along the supply chian is ()
) `* B: H4 |' b  ?A.speed: I- |6 ~2 U! f2 w
B.accuracy
+ M' Y" b" w& g( m8 W9 [. g* @C.security
: K$ n1 K# v2 g+ UD.improved speed and accuracy0 n6 G$ _% ]+ p) ^  t& Y1 M
正确资料:
' y) X$ ^0 M) t, G: j  ]! _( A; I  U) Z
2.() is part of the shift of technology into mainstream business and everyday life.3 m. W" H* b9 |  r7 {5 q% o3 ^3 Y  K
A.Mobile commerce6 z* g! [+ h$ v; b
B.Computer development) X5 q+ R# p7 F! s% i5 b8 N  p
C.Software business
' n0 B3 k8 V' q( k/ y, a9 N# yD.Hardware business4 W1 \5 C' p8 e  C- m6 [; q
正确资料:
3 |8 _& _* ?8 F( K0 ^0 x1 p8 I  B- I
3.?The () plays its role in connecting Internet and proprietary network of banks.
$ p% t1 w' n' P/ v: SA.payment gateway
* {% _' I& g3 T1 IB.software
0 R% w5 x$ |  A" |C.intranet
; x' Z8 p+ c4 F6 d; Y* pD.firewall7 L& N" }9 y# i3 G+ t
正确资料:  I" S: _+ V4 [* T" @( M

0 ?- Y, ?9 [3 i2 g2 g4.The new logistics strategy requires the support of the relevant ( ),for computer provides brand new manners to process the traditional task.) z$ g) }3 |- u
A.firewall
* Q0 R6 {" w- S/ eB.logistic software1 ]7 s0 A" M- p8 B. C" m, c6 O
C.ERP
0 c) w5 k, p4 ~# uD.supply-chain
9 [# \+ J% S; u% o3 X7 Q5 [# ~3 O正确资料:% d% X/ ?8 ]0 x2 b5 C& J" t

; ^& ~* b6 g2 H& ~+ l7 t1 B5.Firewalls appear primarily in two flavors: application level gateways and ()( ^4 P4 `/ A& U# ~
A.intranet  l7 }. b& z+ e& u9 e; x
B.extranet# }& {  p! T) _$ `8 U2 L$ W9 L
C.software
3 c( H3 f. E, DD.proxy servers# W! G% N, i5 C
正确资料:
$ l. T' r6 p" x) C4 D* J4 ^& i7 m; E' C3 o; ^
6.A search engine reads its () of sites and site information around the world for particular items searched on by users.5 T& _/ w+ I5 F0 `. R
A.webpage2 _+ R6 }9 v0 `; x6 p
B.database+ G& V/ L% G- a# l6 y5 i
C.attachment
# I# ?8 r; G! X& `* xD.password
5 V" b1 ?( l/ N6 [7 \7 R正确资料:- X% @0 ]$ L# g# O/ Y) `
6 T& f4 Y) b' Q2 l
7.() describes the way in which government purchases goods and services through electronic media such as Internet.
7 N9 S, o! T: e' b: Y- a. gA.autioner
% [; ]' R! G2 o$ _' rB.government to business
! m( P% E! X- O5 Z9 bC.broadcaster
# F* j; A' o: m- d: vD.banner ads; C* ?& P% B% \1 F* t+ {
正确资料:; X# |$ D/ C! J4 {! H
$ g, h' n4 X& \
8.The operation of the Web relies primarily on hypertext as its means of() .
3 j- {  s) k2 _8 o% J, m5 Q8 vA.access of internet
0 D0 p# T7 I8 O7 R. w( _% VB.information retrieval+ c0 N  v* S. O2 z6 ]0 i5 U0 Y
C.image delivery& M% Y( M, a, G
D.home page! N- [  y) N# Q7 m8 L/ }5 `2 f! A6 U
正确资料:
* L6 p0 m- ?$ E  t8 h, Q& L8 a# [" J% A) L+ z' b* o% e& y; E1 J
9.Each user of E-mail has a()to which messages are sent.$ A$ W% h; Q- i3 J3 ]
A.email identity' Z1 R  [0 M* O4 `) M
B.mailbox: x5 v4 Y+ j; N/ w7 Q  K; K
C.attachment
, Z: K% d6 ^7 ^1 I$ pD.password6 _; x: M# E6 _1 O( A  q+ I, g
正确资料:& \/ D5 [4 s% ]3 m; Q% k) Z
+ X8 D8 u9 U9 }. H: J  [2 s' q
10.Manufacturer model is also called ()$ ]- Z% U* N. B! i6 ?0 a/ a
A.a direct model& b/ h! B0 f/ ]" h
B.e-tailer- h; U2 Q  h4 ]3 [6 ~, S
C.catalog merchant2 a* p' u. ]8 b4 Z6 _
D.Bit vendor
: f1 _# Q: a. F6 e- O1 I正确资料:
. E& ?2 F9 J, H! b! ], T6 C" w' `3 S  V. S" p
11.The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and (), y/ `+ p% J5 Z6 E9 z
A.effective inventory management8 R' R: v: y8 x4 }
B.effective internet browse
3 c1 ^# m1 Q3 c5 W* k* Q/ _C.quality of products
- q" z" p2 J- n7 x6 m3 xD.personnel management- V& b# f% ]2 @% [$ |! h
正确资料:# n/ E3 u' ]' t( y: H6 d

- w8 t  j( ]: T/ f( ^+ u12.The Web is a large system of () that offers many kinds of information to anyone on the Internet or to a lesser extent on an inter-/intra-network.* \# y$ b2 b2 W5 @9 C1 x2 s! s
A.Http
2 x# P5 Q5 S7 `2 t0 B4 qB.telnet" N8 G+ K* g4 C: }) V
C.servers% k4 _3 @0 d6 ?5 @% C0 s6 m- c* a
D.modems
6 a, d: `7 t* g# j  u$ T正确资料:
/ i0 \! u4 Q! `$ f; b9 Q7 u7 m* X* L$ |- p# o
13.If you need to access information and know where it is on the web, you only need enter the entire www address into your browser's ().  L8 d+ \! B, @, _9 l; h
A.address# z2 o9 u+ s, W
B.computer+ l  C0 b+ b1 q7 M" @/ F% J& b9 X
C.http
: r1 Z7 Z2 J# j" TD.Unifrom Resource Loactor field
. D" H7 E( g2 Y: X+ ]% R+ K) K- v正确资料:7 E. X$ @$ {! |) ?' ~3 }/ o( x
# y! e+ h# w8 Q; |4 F0 R0 j0 k
14.On the Internet, a?()?is a site that consists of links to other websites.. Y1 |  W5 S1 A7 ]
A.password; k( i8 P; G* N  o
B.system2 ^5 K: ~) z4 F0 Y4 G5 N2 s: s
C.portal
/ M# C- d5 W8 |- X: wD.strategy
) N5 E4 d7 {6 @: @正确资料:
) T8 t9 \8 P; l% p0 J  `
8 g: A7 s# e+ Y2 v8 V15.()is a point of entry to the web, usually a search engine that includes diversified content or services.
! ?! ?* H2 m) B% {4 n2 Z1 v- CA.portal
0 I' J- H. j/ Q: b& D& z/ dB.classifieds
4 @4 b" A( s6 C. t. F7 A* pC.paid placement# M  G" {  ]- a7 O7 [: M0 Q
D.contextual advertising, @+ I( A6 \0 i7 Q- k& k/ B* l
正确资料:; K2 g6 o0 w; e; H# r5 \- I/ M

# T- o7 A  p1 h6 e- @% m, L# ]16.()involves holesalers and retailers of goods and services.- t' W& R. S9 Q$ c  o/ ~3 j) H
A.utility model. g0 j) J; \7 D; e1 C8 |8 Z$ Z
B.auction model
7 S2 y  _& n8 N/ A9 uC.subscription model
  a8 C, a( p0 v0 O* C& y. E" AD.Merchant Model- ?5 X2 I% A" @5 g  Q' r0 `
正确资料:6 s7 J* s4 c- x# V/ r3 G% |
, a$ n8 y6 A2 k" f5 H1 k3 x3 W  l8 R
17.() facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.
* U: ~$ e! q3 S' `0 {1 b$ VA.utility model
. G  |# O& m. b' E1 d# d# [B.incentive marketing model2 _6 k6 s1 F, s0 {
C.subscription model, N% K# o5 }3 s8 N( S# o/ U- _
D.Metamediary Model5 W  E0 B) c; V* R
正确资料:$ u& r& g$ |/ r& m* w$ A
4 a& a$ b/ {8 C  ^  U# |
18.The supply chain is the flow of () and services from one business to another.
$ I5 O- f! o+ H) M. h! P3 UA.money% \+ f% a/ G6 J/ m$ A
B.intermediate goods/ A: r  [, Z6 c/ N1 k
C.EC
8 I: ^8 s! _, C) C* o5 ZD.TPN5 N0 I, ?/ z) n, ]1 G! g! D
正确资料:1 N1 T- R" M) v) W% C" C
8 ~- z: Y9 r& g
19.()is a network of networks that is contained within a company or enterprise.4 p# N: c' O' }# v3 h$ t
A.extranet( S( V( ]% W* ~0 h
B.intranet
& ^  c' c( {/ lC.portal1 k! x5 t# \0 B; }; _5 Q3 P
D.HTTP
: ]3 Z* p' q3 t$ \, }正确资料:* S" C+ V- F  O: h/ d9 p" F

8 r0 S& ^( i# ]4 l/ Y5 }20.() refers to the universal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.& S6 Z; l8 J2 h1 J' D4 D* Z
A.EDI
. }. U$ d: |" a) G5 ~7 y* ?6 ^B.supply chainBar coding
4 x/ t' m( F! l" KC.patent% Y0 x4 [; T. L, `$ w
正确资料:0 V  h* r) w4 ~
+ k% h7 U: @5 ?
二、多选题 (共 5 道试题,共 10 分). {5 [; B2 o1 h: `0 ~2 c
21.Internet is a network of interconnected networks. This network has ()4 h+ O& D: v/ K4 r, Y- M% Z$ C
A.people
: \6 J% W) }$ A* e( r. w0 KB.computers& \" L% l: ?+ C) _
C.a information
+ X$ F- u0 \5 |+ |5 E" Y8 u3 w2 \! DD.software
  y7 `- a! C, K% @$ a& s; g正确资料:BC+ ?/ p9 b2 b+ D. ]1 m1 m

& E1 I% ?# r. G" B6 W% F. l0 a22.all EC sites rest on the same().) s; v* D# A2 r7 k/ V) ^
A.network structure$ G/ y. C& [4 u8 P/ i, M) _
B.communication protocols
. c) [* V. \+ I5 }C.Web standards4 y. s) D" q4 s/ J" h* X" R
D.security systems
5 o$ J4 N( a  C1 D正确资料:BCD
$ q8 {7 q- e: H
$ i- k  X9 y  }6 M! {23.Getting to a U.S. site from outside this country is quite ()0 P( R! X( X6 {+ V( \; P. W
A.transparent/ ], r' a! M6 A
B.instantaneous
5 S3 ^+ v: Q& E7 KC.complicated
/ s1 t) X; x8 d) I/ ~) `- r1 o. WD.accurate' U, [( R" S+ @
正确资料:B: {3 V! L! v' u, S

7 N" F* E6 d: o/ F; b24.Industries affect by M-commerce()
+ x" t; e4 C  r- A) o. vA.financial services/ B+ U% A% d8 W3 p5 S
B.telecommunicaitons
4 Q; N# S! y/ ~! p( CC.retail
5 M' m% f" ^( I3 XD.information services
$ {( J, {1 V* o5 e; ~- `正确资料:BCD
9 z) N* k' R. z5 y1 W) {* R
+ W+ G- G- @" \25.Members of Internet-based supply chains will need to evaluate their () and employ () and other electronic security tools to protect confidential data.' ^% j' Q' C# \2 W) }- |
A.security needs2 ?, |& X4 }' F& ^1 h* {
B.encryption technologies
: r# y3 a8 f9 VC.patent$ Q4 j, Q* T! T# c2 g
D.firework+ x2 s2 O% e( F- g2 O8 ]
正确资料:B
6 }- @6 }, J8 a/ ]$ U4 L9 y% r& q: m
) ~. @4 ]1 I. U, f2 G6 w$ @三、资料来源:谋学网(www.mouxue.com) (共 10 道试题,共 20 分)3 z0 X1 J8 Z  Q5 z2 y
26.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.  P( A) i: ?8 K
资料:错误
$ H; g# ?0 d; j3 @5 ^! o
2 ]: z' h  ?$ X3 z. p27.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.- S, n: }. B" w" `+ a  L' V
资料:错误; ]+ U( x2 y- j4 I- r' K- x
- A3 D: S8 I1 a6 B
28.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
! D% O, a, ]( f; B资料:错误6 q6 i% w+ g& b) y3 p$ C

- {: N) S( J8 ^% O5 a29.B2B electonic commerce implies that the buyers are individual consumers./ f: O5 u. w/ E# i1 ]  u0 a
资料:错误6 K, W9 w5 @8 f! h6 i. p

2 Q) Q: l" k. T30.incentive market provides suggestion for customers for making purchases from associated retailers.
! W9 {+ Q' ?+ i) h" O; ?: [资料:错误
# K$ O! C1 l2 h  t% p' V8 M& h  F% Y- e% r) ^1 f  ^1 T
31.E-Commerce is doing business through electronic media.- v0 S  T( w, j- e
资料:正确( }  Q0 ^8 l2 \! W2 e9 G
( q# q& H) Y2 t% q: E* i( s
32.GPRS can not charge the user per data bit of information sent and received.
+ B9 W$ w. Q. T. l; W% b资料:错误
+ S, x+ b" V& Y# G; ?2 G, `1 N
$ w0 l( i6 G* Z: ]/ ?. T33.detailed and accurate sales data can help to increase stock level and operating cost., K# X- k; E% S# p; W- o' O% e6 V  P; R
资料:错误  j. k5 c% Y/ C4 ~- D

7 q, a) o5 ^, x! L2 W6 ]3 _2 y34.EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.6 W: ^7 c8 }6 Y& L% l1 G
资料:正确
' ^" G4 |' K8 r* i/ p& \
- r* V1 M; h8 l% H9 X- c! s# U" O, l35.ERP's best values are improving the way of taking an order and processing the order into an invoice) Q% ?" c( z( d# x" A
资料:正确
$ D* M; D/ r( g7 U2 F' n
! S! J1 l; Y+ g2 u! v2 i) r四、更多资料下载:谋学网(www.mouxue.com) (共 2 道试题,共 10 分)8 y& I0 p" B3 S2 ^. q8 b
36.What are the major benefits of B2B?4 N0 x: G/ o. H8 f4 S) h
资料:In general, the major benefits of B2B are that it:<br>eliminates paper and reduces administrative costs; expedites cycle time; lower search costs and time for buyers; increases productivity of employees dealing with buying and/or selling; reduces errors and improves quality of services; reduces inventory levels and costs; increases production flexibility, permitting just-in-time delivery; facilitates mass customization; increases opportunities for collaboration.<br><br>
# T+ Z# z: y/ ]7 [2 G$ E, K+ h$ S( X. z( U' D5 S
37.What are the industries affected by M-Commerce?4 A' Y5 G* Y, g5 j# p- n+ b8 Y# r
资料:The industries affected by m-commerce include: financial service, which include mobile banking as well as brokerage services; telecommunications, in which service changes, bill payment and account reviews can all be conducted from the same handheld device. Service/retail, as consumers are given the ability to place and pay for orders on the fly. Information service, which include the delivery of financial news, sports figures and traffic updates to a single mobile device.<br><br>
% {/ c# E2 |8 K- E5 [
! G# a. i& y% d& I& Y5 i五、其他题 (共 10 道试题,共 20 分)
" O' ~# c2 ^7 @2 e9 _/ E( e3 @短语翻译:在线销售5 X, h+ V7 I; B/ H8 M0 X# @4 Q
资料:
9 c* E4 w0 h! k# J/ k
( V9 m; [' l; B; e% U$ z7 k短语翻译:安全策略+ S7 d" ?) |( p6 T9 T
资料:4 o: i8 o4 Z" z( B5 o# n$ F9 S, A

! B. K3 p4 l6 [( P$ a40.短语翻译(英译汉):- x: t/ ^7 v# |& c5 l' Q
multiple-language versions/ T- j( Z; Y  I, h' I
资料:多语言版本<br><br>3 ^1 J' t, T) d$ o; P
2 j- a: O7 U# ]6 t
短语翻译:镜像站点
% |& a  C0 z, Q+ I' z/ H+ f5 M% }资料:
+ F$ b: J- v5 k# Q9 i' j6 r$ l- [! i/ ?4 @  k8 |4 F% f. O6 U
42.短语翻译:安全系统
( f4 I8 I8 ]: f& B, n3 G* j资料:security systems
9 q5 q8 @0 k2 ]/ j" U
- O- ]6 h6 P6 C. r1 ]1 {43.短语翻译(英译汉):- E1 ^, _. B/ {$ {1 O6 C" ^4 n3 Z
direct marketing:
7 c$ f) ?3 v* @3 w) R2 H资料:直接营销<br><br>
( j9 Q/ }) Y# P4 w- g  h# H- k. |1 y( n5 `) }2 x# _
44.短语翻译(英译汉):
* n+ h4 h" k! M$ Q7 {2 Uthe popularity of credit cards% e, F& x" A. x4 ~. {1 _
资料:信用卡的流行<br><br>
3 [% g9 o! q0 b; l; j2 {; C1 C* d' [$ F
短语翻译: electronic communities
0 s3 G0 n, e* |! E资料:8 h* _/ B4 a. Y8 g

# @. U% D( Y$ g/ ~/ b, ]% a0 B46.短语翻译(英译汉):; L% j) d  b: F) O
online tracking  L6 R# V3 X( P4 v8 }
资料:在线追踪<br><br>* J) J& x. }0 d' U' N" Z8 y& v
- h0 m; Q/ M8 D) X2 m
短语翻译:stock trading( b+ Z- G/ y$ b; T
资料:
( s* c$ P, }- n* R
* }5 u$ j; n$ B/ F& M5 y
5 }& M# t' k: `" e  k. \& n9 x% V+ U* @) A9 z2 d2 Q

: S8 L1 W: p$ r7 n2 a/ {+ h: ?  A0 C$ W2 s( z
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8 A, z( v. c! L  {- R

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