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北语12春《英语商务通论》作业1

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发表于 2012-4-26 13:06:00 | 显示全部楼层 |阅读模式
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一、多选题(共 10 道试题,共 50 分。)V 1.  The product life cycle includes___.
A. introduction
B. growth
C. maturity
D. decline
      满分:5  分
2.  Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
D. Continuous Life
      满分:5  分
3.  Once the pricing objective is set, an appropriate strategy can be worked out accordingly:
A. Skimming Strategy
B. Penetration Strategy
C. Loss Leader Pricing Strategy
D. Odd Pricing Strategy
E. Price Lining Strategy
      满分:5  分
4.  New Product Ideas can come from investigation of___ .
A. consumer needs
B. new possibilities offered by technological advances
C. analysis of rival products
D. suggestions from suppliers
E. Commercialization
      满分:5  分
5.  To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.
A. product
B. price
C. promotion
D. place
      满分:5  分
6.  Sole proprietorships concentrate in ___.
A. restaurants
B. street corner grocery stores
C. florists
D. beauty saloons
      满分:5  分
7.  The cost and value of middlemen are ___.
A. time utility
B. place utility
C. information utility
D. form utility
      满分:5  分
8.  When identifying market segments, marketers look at some variables, the most common being :
A. Geographic
B. Demographic
C. Psychographic
D. Product-use
      满分:5  分
9.  The major forms of  business in a market economy are___.
A. sole proprietorship
B. partnership
C. corporation
D. franchising
      满分:5  分
10.  Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
      满分:5  分

二、判断题(共 10 道试题,共 50 分。)V 1.  Compared with other forms of business, partnership are the luckiest businessmen in terms of tax burden.
A. 错误
B. 正确
      满分:5  分
2.  Penetration strategy can help the seller penetrate the market quickly and make it difficult for possible rivals to enter the market.
A. 错误
B. 正确
      满分:5  分
3.  A corporation is a legal person, which means it is treated like a private person under the law.
A. 错误
B. 正确
      满分:5  分
4.  Specialty goods are newspapers, magazines, fast food, soft drinks, cigarettes, etc
A. 错误
B. 正确
      满分:5  分
5.  According to the economic theory of supply and demand, price is set where supply meets demand, and this price is referred to as the equilibrium price.
A. 错误
B. 正确
      满分:5  分
6.  Compared with other types of stores, general stores offer wider selections and specialist help to customers.
A. 错误
B. 正确
      满分:5  分
7.  In China,sole proprietorships account for about three-quarters of all businesses.
A. 错误
B. 正确
      满分:5  分
8.  Franchising is a licensing agreement, under which the franchisor grants  the franchisee the right to sell or use the former's product, service or method in return for a royalty from the latter.
A. 错误
B. 正确
      满分:5  分
9.  Price is one of the most influential factors when consumers decide on a purchase.
A. 错误
B. 正确
      满分:5  分
10.  It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him.
A. 错误
B. 正确
      满分:5  分

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