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北语12秋《英语商务通论》作业1

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发表于 2012-10-19 08:32:31 | 显示全部楼层 |阅读模式
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一、多选题(共 10 道试题,共 50 分。)V 1.  Retailers include___.
A. department stores
B. hypermarkets
C. specialty stores
D. vending machines
      满分:5  分
2.  Products generally fall into two categories as____.
A. consumer products
B. industrial products
C. tangible products
D. intangible products
      满分:5  分
3.  Compared with sole proprietorships and partnerships, corporations have many advantages.Such as___.
A. Limited Liability
B. Easy to Expand
C. Separated Ownership and Management
D. Continuous Life
      满分:5  分
4.  The advantage of sole proprietorships are many fold. Following are their major appeals: ___.
A. Simple to Establish
B. Freer In Decision-Making
C. Easy Keep Operational and Financial Secrecy
D. Less Tax Burden
      满分:5  分
5.  New Product Ideas can come from investigation of___ .
A. consumer needs
B. new possibilities offered by technological advances
C. analysis of rival products
D. suggestions from suppliers
E. Commercialization
      满分:5  分
6.  Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
      满分:5  分
7.  Consumer products can be further classified into___.
A. convenience goods
B. shopping goods
C. specialty goods
D. industrial goods
E.
      满分:5  分
8.  The intangible attributes of a product are refered to as___ .
A. price
B. reputation of the maker
C. the after-sale service
D. the machine itself
      满分:5  分
9.  Running a partnership has several advantages:
A. Improved Access to Capital and Credit
B. Greater Possibility for Good Management
C. Definite Legal Framework
D. Better Prospects for Growth
      满分:5  分
10.  The cost and value of middlemen are ___.
A. time utility
B. place utility
C. information utility
D. form utility
      满分:5  分

二、判断题(共 10 道试题,共 50 分。)V 1.  In China,sole proprietorships account for about three-quarters of all businesses.
A. 错误
B. 正确
      满分:5  分
2.  In making decisions whether or not to launch a new product, an important tool is the break-even analysis.
A. 错误
B. 正确
      满分:5  分
3.  The concept of “finding the needs of the consumers and satisfying them” is the essence of marketing, a word literally meaning “finding a market and serving it.”
A. 错误
B. 正确
      满分:5  分
4.  Retailers are middlemen who sell goods or services to consumers and represent the final link between producers and end-users.
A. 错误
B. 正确
      满分:5  分
5.  For the type of Sales-Oriented objective, the emphasis is on profit, i.e. the return on capital.
A. 错误
B. 正确
      满分:5  分
6.  A corporation is a legal person, which means it is treated like a private person under the law.
A. 错误
B. 正确
      满分:5  分
7.  Price Lining Strategy,also called psychological pricing, such strategy makes prices appear more acceptable or contain positive overtones to customers.
A. 错误
B. 正确
      满分:5  分
8.  Corporations are the backbone of modern economies, although in number corporations account for only a small percentage of all business firms.
A. 错误
B. 正确
      满分:5  分
9.  Agents are middlemen who buy in large quantities from the producers and redistribute the goods to the middlemen at the next level retailers.
A. 错误
B. 正确
      满分:5  分
10.  A target market represents a group of people who have similar needs and wants and are believed to have interest in the same products.
A. 错误
B. 正确
      满分:5  分

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