[北京语言大学]19秋《英语商务通论》作业4（100分）

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【奥鹏】[北京语言大学]19秋《英语商务通论》作业4
试卷总分:100    得分:100
第1题,Tools that are commonly used for promotion are :
A、dvertising
B、sales promotion
C、personal selling
D、public relations
正确资料:


第2题,the appraisers may use one or a combination of the following methods:
A、rating scale
B、employee comparison
C、freeform essay
D、critical-event essay
正确资料:


第3题,A firm should compensate them with___.
A、equitable and competitive wages and salaries
B、fringe benefits
C、certain forms of reward
D、nothing
正确资料:


第4题,___have long been regarded by the Chinese as the most important factors for success.
A、Human unity
B、Appropriate timing
C、Favorable locality
D、Good luck
正确资料:


第5题,Departmentalization can be accomplished along:
A、functional lines
B、geographic areas
C、manufacturing process
D、customers
正确资料:


第6题,The most common channels of distribution are___.
A、wholesalers
B、retailers
C、agent
D、brokers
正确资料:


第7题,Money has　the following characteristics___.
A、portability
B、divisibility
C、stability
D、durability
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第8题,In a pure competition, there are___conditions.
A、the number of firms in that industry must be extremely large
B、all the firms must be small in size so that none alone can influence the price
C、their products must be highly similar to one another so that customers regard them as identical
D、it must be very
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第9题,To carry out the above functions, the marketers must develop a comprehensive plan or strategy covering the following major areas___.
A、product
B、price
C、promotion
D、place
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第10题,The major forms of NTB are___.
A、quotas
B、voluntary export quotas
C、foreign exchange control
D、state monopoly
正确资料:


第11题,If a country can make something better or more cheaply than it can others, it has an absolute advantage
A、错误
B、正确
正确资料:


第12题,Wages and salaries are the monetary form of compensation given to a firm’s employees for their contributions.
A、错误
B、正确
正确资料:


第13题,Organizing involves setting goals and working out strategies to achieve the goals.
A、错误
B、正确
正确资料:


第14题,Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.
A、错误
B、正确
正确资料:


第15题,the first and the most important are human skills, because every manager has to work with people.
A、错误
B、正确
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第16题,A committee which is established on a permanent basis is known as an ad hoc committee.
A、错误
B、正确
正确资料:


第17题,The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .
A、错误
B、正确
正确资料:


第18题,It might be easier for a sole proprietor to get a bank loan , because he has personal as well as business assets behind him.
A、错误
B、正确
正确资料:


第19题,Stocks provide very steady income and have the last risk.
A、错误
B、正确
正确资料:


第20题,minimum price is the bottom price one country sets on certain imported products.
A、错误
B、正确
正确资料: