【北语网院】19秋《英语商务通论》作业_1（100分）

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【北京语言大学】19秋《英语商务通论》作业_1
试卷总分:100    得分:100
第1题,___ goods have unique characteristics or brand identification.<p><br/></p><p><br/></p>
A、convenience goods
B、shopping goods
C、specialty goods
D、industrial goods
正确资料:


第2题,___ don’t have to pay for large shopping spaces and thus are able to sell their goods at lower prices.
A、Mail-Order Houses
B、Door-To-Door Sellers
C、Specialty Stores
D、General Stores
正确资料:


第3题,___ranks the employees according to their performance and contribution to the firm.
A、rating scale
B、employee comparison
C、freeform essay
D、critical-event essay
正确资料:


第4题,___ variables are factors like attitudes, motives, activities and opinions.<p><br/></p>
A、Geographic
B、Demographic
C、Psychographic
D、Product-use
正确资料:


第5题,___ are large stores featuring low prices, self-service and fast moving merchandise such as groceries.<p><br/></p><p><br/></p>
A、department stores
B、supermarkets
C、specialty stores
D、vending machines
正确资料:


第6题,___endorsement is the simplest and the most commonly used form of endorsement.
A、blank
B、restrictive
C、special
D、qualified
正确资料:


第7题,Middlemen create___utility to make sure that the consumers get what they need where they want it.
A、time utility
B、place utility
C、information utility
D、form utility
正确资料:


第8题,___endorsement is to endorse an instrument specially for a specific individual.
A、blank
B、restrictive
C、special
D、qualified
正确资料:


第9题,___ means that in case of a loss, the insured is compensated for the loss and restored to the position he was in at the moment that loss occurred.
A、insurable interest
B、utmost good faith
C、indemnity
D、contribution
正确资料:


第10题,When individuals or firms apply for insurance, it is the  ___who study the applications, check documents and decide whether the company should take the risk and insure.<br/>
A、underwriters
B、field agents
C、insurance brokers
D、claim representative
正确资料:


第11题,Goods and services for use by consumers are called industrial products.
√、对
×、错
正确资料:×


第12题,In economics, the resources that are used to produce goods and services are called factors of production.
√、对
×、错
正确资料:√


第13题,Credit unions are profitable cooperatives organized to meet the needs of their members.
√、对
×、错
正确资料:×


第14题,In addition to insurance, firms can also use fidelity and surety bonds to protect themselves.
√、对
×、错
正确资料:√


第15题,Physical distribution means the physical movement of merchandise from the producers to the middlemen and finally to the consumers.
√、对
×、错
正确资料:√


第16题,Once a business is properly organized, leading its employees towards its goals becomes an important management function.
√、对
×、错
正确资料:√


第17题,VISA and MasterCard are two of the most popular bank credit cards.
√、对
×、错
正确资料:√


第18题,There are three types of authority relations.
√、对
×、错
正确资料:×


第19题,Current ratio and quick ratio are two of the most common ratios used to analyze a firm’s short-term or liquidity position.
√、对
×、错
正确资料:√


第20题,Often referred to as the unwritten laws, statutory law has evolved through custom and previous court decisions.
√、对
×、错
正确资料:×

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