The total marks for this assignment are 100 points. Time allowed for completing this assignment is 1 hour (60 minutes). PLEASE WRITE ALL YOUR ANSWERS ON THE ANSWER SHEET. Please note: 1. In this new assignment, you are encouraged to apply your cross-cultural knowledge to cross-cultural case analysis. 2. The marking criteria for this assignment are different from what you used before. 3. The focus of assignment marking will not only be on your language appropriateness but also be on your ability to apply cross-cultural knowledge to cross-cultural problem solving. 4. A “three-step approach” to case analysis is recommended in this course. You may follow the three steps below when analyzing cross-cultural cases. Step 1: Normative-level analysis At this step, these questions need to be addressed: what cultural differences made the involved parties behave in this way? What normative cultural attributes caused the cross-cultural clash? Step 2: Behavioral-level analysis At this step, this question needs to be addressed: what behaviors of each party caused the clash? Step 3: Giving behavioral-level suggestions At this step, these questions need to be addressed: what should have been done by each party to avoid the clash? What might be done by each party to save the situation? Please refer to the “marking criteria” file for sample case analysis!
Instructions: The following is a case of cross-cultural communication. Write an analysis on what is to be desired for more successful communication or cultural understanding. You may organize your analysis in accordance with the following procedure: why did the people involved behave so from the cultural perspective? What behaviors caused the misunderstanding in the case? What corrective behaviors do you suggest to each party in the case?
Tang Jun is an exchange student from the China at King’s Secondary School of Bristol. He was invited by one of his classmates John Mill to a dinner to his family. Tang arrived there on time and was shown around by his classmate. When they were enjoying the views in the garden, John’s father Jerry returned from work. John took this opportunity to introduce his classmate to his father, “Jerry, this is Tang, a guest from China.” Tang Jun was very surprised and thought John was not polite to his father. What went wrong in this process?
Instructions: The following is a case of cross-cultural communication. Answer the question why the people involved behave so from the cultural perspective? What behaviors caused the misunderstanding in the case?
Wang Lin wore a newly bought coat to work. On the way, she met with a former customer from the U.K, Lindon Jackson. Lindon complimented her for her beautiful clothes:
Lindon: Oh, you looks gorgeous on this coat, Wang!
Wang: Not so beautiful. It costs only 100 Yuan. (In fact, it was worth 250 Yuan)
Lindon: Oh, really. Where did you get it. I want to buy one for my wife.
What led Wang Lin into such a dilemma?